Shimomura
A brand that draws on metalworking craft to make a wide range of kitchenware. Its cooking tools are marked by practical design and ease of use.
Kitchenware Import & Distribution
Globeeday
Global brands, into everyday Korean life.
We find outstanding kitchen and lifestyle brands from around the world and bring them to the Korean market through proper, official import and distribution.
About
Good kitchenware, into everyday Korean life
Globeeday finds kitchen and lifestyle brands from overseas and imports and distributes them in Korea through official channels.
The more often a product is used, the more closely it deserves to be examined — not only its design, but its materials, its quality and how it actually performs in daily use.
Rather than adding brands quickly, we take the time to understand one brand properly and run it responsibly — from Korean regulatory compliance through import and distribution.
01
We keep what we promise
We share timelines, volumes and distribution plans clearly, and we hold to the standards we agree on. We say plainly what we can and cannot do.
02
We stay responsible after import
Customs clearance, Korean regulatory compliance, product review and distribution. We stay with a product until it has a stable place in the Korean market.
03
We check it ourselves before deciding
We use and inspect every product we consider importing. Design, materials, quality and usability all decide what we bring to Korea.
Founder's Note
I want to introduce good products properly
For many years I have cooked for my family, using all kinds of tools in the kitchen every day. It is not glamorous or special work, only something that repeats — but I came to see that one good tool can make that time a little easier and more enjoyable.
Then one day I became curious. What kitchenware do people use in other countries? Are there good products that have not yet been introduced in Korea?
Globeeday began with that question.
What I want to introduce is not simply what is new or eye-catching. I use a product myself and look at its design, materials, quality and how it actually performs, asking whether it is worth using for a long time in everyday life.
I also check carefully the standards and procedures required to introduce a product in Korea officially.
For brands, I want to be a partner they can trust with the Korean market. For customers, a point of connection to good products from around the world.
Finding good products, and introducing them properly. That is why I started Globeeday, and the standard I intend to keep.
Frida Lee
Founder & CEO, Globeeday
Why Us
A partner who understands the Korean market
01
Understanding the Korean market
We look at how Korean kitchens work, how people buy, the price bands and the distribution channels, and assess where a product can sit in this market.
02
A dedicated line for each brand
We speak with the brand directly and manage everything from import preparation to domestic distribution in one continuous line — one point of contact, answering quickly and clearly.
03
A partnership that lasts
We do not stop at importing a product. We work with the brand on how it can keep growing in the Korean market.
Services
Entering Korea, from first step to growth
01
Brand Sourcing
We look at Korean kitchen environments, consumer trends and price points to find overseas brands and products with real potential in the Korean market.
02
Import & Customs
We confirm the import requirements for each product and manage every step from shipping through customs clearance, keeping documents and procedures in order so shipments can continue steadily.
03
Domestic Distribution
We review the online and offline channels that suit each product and its audience, then widen sales and supply in the way that fits the Korean market.
04
Market Entry
We work out the pricing and product line-up suited to the Korean market, and localise packaging, labelling and everything else selling in Korea requires.
05
Marketing
We plan content, retail detail pages and promotions so the value of the brand and the strengths of the product come across clearly to Korean consumers.
06
Brand Development
We watch how sales move and how the market responds, share that with the brand, and build the next direction together — further products and wider distribution.
Process
How a partnership usually runs
Step 01
Inquiry
We review the brand and its product information, and discuss together what is possible in the Korean market and how we could work with each other.
Step 02
Samples & Review
We check the samples ourselves and review what selling in Korea requires, together with how well the product suits the market.
Step 03
Agreement
We agree on distribution scope, territory, pricing and trading terms, and put the partnership into a contract.
Step 04
Import & Customs
Import filing, any required testing and Korean labelling — we carry out every step selling in Korea requires.
Step 05
Launch & Distribution
Sales start in the channels that suit the product, and distribution widens as we watch how the market responds.
Compliance
Korean regulation for kitchenware
Food contact
Utensils, Containers & Packaging filing
Kitchenware that comes into direct contact with food requires an import filing under the applicable standards. We check what the product is for and what it is made of, then prepare the steps it requires.
Testing
Testing by material
Stainless steel, plastics, silicone and glass are each held to different standards. We confirm the standards that apply to a product and carry out the testing and inspection it needs.
Safety cert.
Safety standards by item
Depending on the item, some kitchen and household goods fall under separate safety standards or certification. Before import we confirm whether a product is in scope and what the process requires.
Labelling
Korean labelling & origin marking
We confirm the Korean labelling and origin marking standards a product falls under, and prepare them for sale in the Korean market.
※ Requirements vary with how a product is used, what it is made of and which item category it falls under. We confirm the applicable standards individually before import.
Brands
Kitchenware brands we have distributed in Korea
Shimomura Pitaco
A practical kitchenware brand that makes everyday cooking simpler, built on straightforward ideas and a range that is easy to use.
Suncraft
A kitchenware brand known for its knives and cooking tools, with a range of kitchen tools built on fine making and everyday practicality.
Kokubo
A brand of idea goods that solve the small inconveniences of daily life, offering simple, practical products from the kitchen through the rest of the home.
Doshisha
A brand with a broad range across home appliances and kitchen and household goods, marked by practical products for everyday use.
Kokko Cook
A brand of idea kitchenware for simpler cooking, helping with everyday dishes through methods such as microwave cooking.
Wagensteiger
A brand of cooking tools with functional design, marked by plain shapes and practical everyday use.
Prepara
A brand that makes storing and cooking in the kitchen more convenient, combining functional ideas with a modern look.
PartnerBrands distributed in Korea on a consignment basis. No import rights or exclusive agreement held.
OfficialUsed for brands we import directly and hold official distribution rights for. None listed at present.
Channels
Where kitchenware sells in Korea
Open marketplaces
General e-commerce
Lifestyle & home commerce
Grocery & fresh commerce
Department stores
Hypermarkets
Social & direct channels
Coupang
Naver
Gmarket
Auction
11st
WeMakePrice
Lotte On
Today's House
10x10
29CM
Musinsa
Living Pick
Bizzle
Market Kurly
Oasis Market
Hyundai Dept. Store
Shinsegae Dept. Store
Lotte Dept. Store
NC Dept. Store
E-Mart
Homeplus
Lotte Mart
Top Mart
Instagram
KakaoTalk Gift※ The channels above are examples of the main retail routes in Korea and do not imply a trading relationship with every one of them. Logos remain the property of their respective owners.
Contact
Tell us about your brand
Send us your catalogue and export price terms, and we will review them and reply. The founder reads every inquiry personally and answers within three business days.
- info@globeeday.com
- Phone
- 070-8018-6261
- Address
- 3F, Room 392, 11, Geoma-ro, Songpa-gu, Seoul 05744, Republic of Korea